It recently occurred to me with the promos for the film WHAT HAPPENS IN VEGAS that there was/is a glaring sense of entitlement, unwarranted and unearned, regarding the use of the two stars of the film’s FIRST NAMES only (Cameron/Ashton). This smacks of an over the top sense of presumption on the part of the makers and promoters of the film. As though, all that’s really required to put seats into theatres is simply the two first names of these two stars. SAYS WHO??? I mean, give me a break!!
Tracy & Hepburn …. Martin & Lewis …. Redford & Newman ….Laurel & Hardy …. Crosby & Hope …. Bogart & Bacall -
these were legitimate stars who had earned their stardom with quality and consistency over years rather than minutes and months. And none of them, either the stars themselves or the filmmakers and promoters of their films EVER went so far as to presume that, on a marquee all that was ever required was their first names to attract audiences.
What the forces behind WHAT HAPPENS IN VEGAS seem to me to be saying to the public is that Cameron ‘s(Diaz) and Ashton’s (Kutcher ) first names on a marquee are all that is really necessary for people to want to see the film. And that is really more important than anything else. REALLY??? Let’s hope these same filmmakers and promoters don’t team up on a film about the just recently ended season of American Idol: “coming to a theatre near you”…. DAVID & DAVID blah blah blah….
Presumption …. A false sense of entitlement are just a couple of responses that come to me.
Presumption …. A false sense of entitlement are just a couple of responses that come to me.
1 comment:
You may not believe it but Ashton and Cameron may be remembered almost as much though I am not saying anything about talent. History is replete with examples of how like you say consistency and more importantly continous exposure can turn someone into near legend status as the years go by. I think it is great marketing campaign.
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